Mortgage Leads
Mortgage leads are a great way to pair up prospective buyers with lenders. With a mortgage lead, a person can fill out a form and submit it to several potential lenders. The lenders will then "pitch" their best offers to the customer in hopes of getting the business.
Mortgage lead generation benefits both the lender and the borrower. The lender usually experiences a higher conversion rate than they would with cold calls due to the fact that borrowers pre-qualify for the loan before the lender even looks at it. The borrower benefits in that they need only to submit one form to many companies, instead of filling out numerous forms.
Many mortgage companies now use lead generation to find pre-qualified customers. Leads can come from other people, companies, web sites, etc. and typically cost the user anywhere from $5 to $30 per lead.
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